According to a report at TODAY.com, Marc Fintz, the director of business development at Davidovich Bakery in Queens, N.Y., has filed a complaint against Dunkin' Donuts for its abuse of the word artisan.
Dunkin's Artisan Bagels, says Fintz, aren't even remotely artisanal. To label a food item artisan "creates the perception that your products are produced by hand, using traditional methods in small quantities. This is not the case."
http://grammar.about.com/b/2012/05/07/dunkin-donuts-accused-of-verbicide.htm
